The City of Dublin’s Dublin Reality Check series is well underway. The latest event in the series, held at the Exchange at Bridge Park, addressed diversity and inclusion in the workplace, and what companies and employees alike can do to ensure Dublin is a city that everyone feels invited to work in.
In CU’s own experience in talking with Dublin-based technology companies, a major challenge for employers is their ability to attract top talent. The City of Dublin has heard this same feedback and created a major strategy for enhancing its workforce attraction and retention in response. The city does this through its marketing campaign #DublinRealityCheck, which began toward the end of July 2018.
This marketing campaign has strategies such as using geofencing to target ads to men and women in their mid-20s to mid-30s, in cities like Los Angeles, Chicago, Austin, Baltimore, Seattle, New York City and Washington, D.C. The city also makes campaign ads and copy available to area companies.