When you think about the American Midwest, what comes to mind? Perhaps the recent Netflix hit “Fargo” (set in Minnesota), or deep-dish pizza from Chicago, or maybe it’s cheese from Wisconsin? Design and user experience (UX) are unlikely to be on that list. “We’re not really known for it. When you think of UX you don’t think of the Midwest, and so we’re potentially overlooked,” said Heidi Munc, associate vice president of user experience at Nationwide, based in Columbus, Ohio. However, it turns out there is a thriving, diverse UX scene in the Midwest. I talked to three experienced UX professionals who have carved out successful careers about living, working, and being part of the design community in the Midwest.
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